To many people, grocery shopping is a dreadful experience. Fighting for limited parking and racing carts through crowded aisles doesn’t appeal to busy mothers or stressed-out college students. Wal-Mart and Kroger have been offering online grocery pickup and delivery with a massive number of customers taking advantage of this. Since the pilot opening in Denver in 2013, over 1,200 Wal-Mart stores now offer free online pickup services where customers can go on the website, select the produce of their choice with their desired pickup time and highly trained personal shoppers fill the orders. Nationwide, Wal-Mart online grocery pickup serves more than 140 million customers a week. As for Kroger, their first launch of the online pickup service was in Cincinnati in 2015.
In the Oxford community alone many people are turning from the traditional way of grocery shopping to online pickup, not only to save time but to save money. Online grocery pickup gives customers access to more than 40,000 items, including fresh produce and meat, pantry staples and great seasonal items from the comfort of their couch.
The local Oxford Wal-Mart has been offering online pickup since June 2018 and has plans to begin delivery services July 10, 2019.
See Story Map of Walmart and Kroger’s online pickup and delivery services below: https://uploads.knightlab.com/storymapjs/448c8d85e8d9c0ef8bd5c819d54787ab/walmart-and-krogers-online-pickup-and-delivery-in-major-us-cities/index.html
“I think the main thing we want to offer our customers is convenience. We know that people are busy, so we make it our job to cut out the hassle of grocery shopping in order for them (customers) to focus on more important things”, says Candice White, department manager for Wal-Mart’s online grocery pickup service here in Oxford. According to White, the local Wal-Mart fills 96 online pickup orders a day.
Harold Williams, lead for Kroger’s online grocery pickup and delivery service says that online pickup has been a major hit locally since its launch on July 5, 2018. The online pickup service allows busy mothers and elderly people to have a quick and easy shopping experience without even having to leave their car. A trip that would have taken two hours with kids now takes two minutes. Just sit back and relax.
As well as convenience, Kroger’s online grocery pickup service also saves money. “You are not getting additional items because you are not in the store. You save money because you only order what you need,” Williams says. Despite the $4.95 fee that is charged for the service, Kroger’s online grocery pickup saves money by cutting back on unnecessary and unwanted items that may end up in your cart during a traditional trip to your local grocery store.
Unlike Wal-Mart, Kroger currently offers a delivery service through a third party site, known as Instacart, that comes to the store to do the shopping and delivers the groceries to the customers. According to Williams, the local Oxford Kroger fills between 100-120 online orders per day with Sunday and Mondays being exceptionally busy.
So what do customers think about the online pickup and delivery services in the Oxford community?
University of Mississippi sophomores, Bella Rymer and Carli Kleinfelder, are regular users of Walmart’s free online pickup service. For Rymer and Kleinfelder the service saves them time during their busy day to day lives as college students.
“Being from California I have used online pickup for years now, so I was really excited when they began offering it in Oxford,” Rymer says. “It just makes everything so easy and saves so much time. I can just run to the store and be done with my grocery shopping in five minutes. It does not even seem like a chore for me anymore.”
The two roommates enjoy the ease of online ordering and say that Wal-Mart’s online grocery pickup has saved them money. “I feel like I always end up buying more than I should when I go searching the aisles for groceries. With online pickup, I stick to my grocery list and only buy what I need. […] No checkout aisle candy bars for me,” Kleinfelder says.
With the rise of technology in the wake of the digital age, it was just a matter of time before the mundane task of grocery shopping moved to our computers. Online pickup and delivery will only become more prominent among the ever-growing technologically dependent American society. Some people may say that these online services are taking jobs away from American citizens, since checkout workers are being replaced by the professional shoppers picking out the food for the online customer’s. Even though online shopping has become more prevalent, this is just a representation of how society is constantly changing, similar to how taxis have been replaced by Uber in recent years. Wal-Mart and Kroger are one step ahead in accommodating their customers, by realizing that the utilization of online pickup and delivery will further enhance their prosperity.
Candice White 662-234-9131
Harold Williams 662-236-9956
Bella Rymer 714-943-7440
Carli Kleinfelder 631-626-0615